Change- it’s a concept that we are all familiar with, but each of us respond differently to it. There are some people who embrace changes, and then there are people who try to avoid change for as long as possible. There are some changes that happen in life are small and relatively insignificant, and then there are changes that can completely alter a persons world. Whether you are comfortable with change or not, change is inevitable and often times it is unavoidable. After reading both of the articles this week it became apparent that Inbound Marketing is going to change the world of marketing, whether people are ready or not.
Inbound Marketing is the process of helping potential customers find your company- often before they are even looking to make a purchase. Inbound marketing can then turn this early awareness into brand preference & ultimately, into leads and revenues. The idea of Inbound Marketing is to step away from the more traditional forms of interruption marketing, such as the TV and print ads, direct mail, and the cold calls. Instead of frustrating potential customers, inbound marketing actually draws the customer in and keeps them interested in the business or product. The companies goal is to attract new and potential customers by publishing information and content that is personalized and relevant to each individual consumer.
As we approach the year 2014, it is becoming more and more apparent that the traditional ways of communicating the marketers message are starting to become less effective. Because of websites like Hulu and Netflix, less people are watching their favorite TV shows on regular cable, and because of the advancements of mobile technology, landlines are becoming less popular. With these interruption marketing strategies beginning to fade out, they are allowing space for Inbound Marketing to grow. Inbound marketing wants to produce sharable content by incorporating a combination of different online sources (social media, blogs, word of mouth, SEO, and viral videos) to make the potential customers feel inspired and informed.
Thus far Inbound Marketing has proved to be a very successful form of marketing, and it has been incorporated in over 60% of companies world wide. Although it has proven to be a very successful form of marketing, it should never been the companies only focus.